Caitlin Mccarthy

Copywriter (English)

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Caitlin Mccarthy

What about me?

I started out as a freelance copywriter for Goeiezaak in 2019. Since then I’ve become more involved, producing different types of business related English content for our clients. I really enjoy working one on one to create stories that resonate your audience. Originally from the US, in my free time I enjoy biking around the city like a true Nederlander and exploring new cafes.

Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell.
- Bryan Eisenberg

From a very young age, I was fascinated with stories. As I studied writing and communication, I learned that the way to connect with people was not to overwhelm them with facts, but draw them in with an interesting narrative. I bring this same approach to the clients I work with, helping them turn information into something their audience is excited to read.

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