My ambition is to produce creative content and having full control over the product, the feeling and the sale is a bit overwhelming. At Goeiezaak the product comes to me and I am able to create a feeling which I believe might sell. Most importantly, if and when my feelings do not convert, I have a great team of professionals around me to learn the range of emotions which can be applied to the same concept.
You are the product. You feel something. That’s what sells.- Don Draper
Making wrong jokes at the wrong time
Being critical
Articulation